We believe small businesses deserve agency-level marketing results—without the confusion, tech headaches, or wasted budget. That’s why our founders, Kris O’Connor and Casey Watkins, joined forces. Together, they offer a best-in-class Google Business Profile management program that bridges the real needs of business owners and the technical expertise of digital agencies. Learn about the journeys Casey and Kris have taken through the small business world and digital marketing space.

Kris brings decades of hands-on experience from the trenches of small business. As the driving force behind a garage door company she grew from zero to $1.6 million in annual revenue, Kris knows firsthand how critical it is for local businesses to be found online. She was an early adopter of Google Places (now Google Business Profile) and leveraged every update—Google My Business, then GBP—to dominate local search and drive real customers to her brick-and-mortar location.

Her experience isn’t just theoretical—she’s done it herself and coached hundreds of business owners along the way. For over a year, Kris led a weekly Google My Business (now GBP) clubhouse room, helping small business owners optimize their profiles, avoid costly mistakes, and get more leads with less effort.

Her passion is simple: to demystify local SEO and help business owners take full advantage of Google Business Profile—the most powerful free tool in digital marketing.

Casey comes from the fast-paced world of digital agencies, where results—and getting things right the first time—are everything. He’s managed complex campaigns, built websites from scratch, and led teams responsible for local SEO, GBP setup, and analytics for businesses across industries. Casey is the technical backbone of our program: the “coding guy” who never backs down from a digital challenge.

Whether he’s solving a website issue, setting up automation, or developing new features, Casey’s focus is always on scalable solutions that deliver consistent, measurable growth. He knows how agencies think, how owners want things set up, and how to connect the dots so clients get traffic, not just promises.

His passion is simple: building smart, practical digital tools that make marketing easier and help businesses grow faster online.

What makes us unique is our combined perspective. Kris understands the real-world challenges small business owners face—every wasted dollar, every missed lead, every marketing myth. Casey brings the strategy, systems, and technical skill of the agency world. Together, we offer a Google Business Profile management platform that works for real people, not just digital pros.

Over the last several years, we’ve also built websites from the ground up and helped businesses master SEO—the right way, the first time—so they actually see results. Isn’t that what your looking for? Results for your hard earned investment?

We believe Google Business Profile is the most underutilized tool for local business growth. Our mission is to make GBP management easy, effective, and automatic, so you can focus on what you do best: running your business and serving your customers.